LifeMD Names COO and Promotes Two Executives

NEW YORK, July 31, 2025 (GLOBE NEWSWIRE) -- LifeMD, Inc. (Nasdaq: LFMD), a leading provider of virtual healthcare services, today announced the appointment of Shayna Webb Dray as its Chief Operating Officer. Ms. Webb Dray, an accomplished operations and supply chain executive with over 15 years of experience, has been an integral part of LifeMD’s growth, most recently serving as Senior Vice President of Operations.

“Shayna's proven track record of building and managing an industry-leading operations team and infrastructure in a complex and rapidly growing environment makes her the ideal leader to step into the role of COO,” said Justin Schreiber, Chairman and Chief Executive Officer of LifeMD. “I am confident Shayna will play a pivotal role in supporting LifeMD’s growth into new verticals, and ensuring that the quality of care we provide and the overall patient experience is second to none in the industry.”

Ms. Webb Dray joined LifeMD in 2021 as the Head of Supply Chain and Procurement, where she spearheaded the creation of a comprehensive supply chain strategy. In 2023, she was named Senior Vice President of Operations and was responsible for the successful launch, operationalization and scaling of the company’s weight management program. She also oversees the strategic direction of the Care Center, Pharmacy, Clinical Operations and Project Management Office. Prior to joining LifeMD, she served as Executive Director of Operations at Kaplan Publishing, a Graham Holdings subsidiary. She holds a Bachelor of Science in Supply Chain Management and Marketing from Syracuse University, where she was a Brethen Scholar.

“It has been incredibly gratifying to be a part of the dynamic and collaborative team leading LifeMD’s tremendous growth,” said Ms. Webb Dray. “I look forward to continue delivering meaningful patient experiences alongside operational excellence, and transforming the future of healthcare.”

In addition, LifeMD has expanded Chief Marketing Officer Jessica Friedeman’s role to include oversight of Product as the Chief Marketing and Product Officer. Jacob Ellison, LifeMD’s Vice President of Analytics, has been appointed Chief Analytics Officer, where he will oversee the organization’s data strategy, AI innovation and FP&A.

“We are incredibly fortunate to have strong internal talent to drive enhancements across LifeMD,” added Mr. Schreiber. “Jessica’s dedication to delivering high quality, innovative products to patients makes her uniquely positioned to lead our product organization.” He continued, “Jacob’s insight into not just what the data says, but the impact it has on our business and our patients allows him to consistently drive value throughout the organization.”

About LifeMD, Inc.

LifeMD^® is a leading provider of virtual primary care. LifeMD offers telemedicine, access to laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men’s and women's health, weight management, and hormone therapy. The Company leverages a vertically integrated, proprietary digital care platform, a 50-state affiliated medical group, a state-of-the-art affiliated pharmacy, and a U.S.-based patient care center to increase access to high-quality and affordable care. For more information, please visit LifeMD.com.

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Investor Contact
Marc Benathen, Chief Financial Officer
marc@lifemd.com

Media Contact
Jessica Friedeman, Chief Marketing and Product Officer
press@lifemd.com

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